SMART planning principles
Objectives need to conform to SMART planning principles.
They need to be
Clear to anyone who has a basic knowledge of the project
We must be able to know how far away completion is and when it has been achieved
Have the potential to be achieved under the current circumstances
Within the availability of resources, knowledge and time
Enough time to achieve the goal
Doran, G. T. (1981). There’s a S.M.A.R.T. way to write management’s goals and objectives. Management Review (AMA FORUM), 70(11), 35–36.